An Easy 4-Step Men’s Skincare Regimen

An Easy 4-Step Men’s Skincare Regimen

By Matthew Stevens

None of my friends will admit it, but I know they’re looking through my man-products when they use my bathroom. I’ve done it myself to friends I consider well-groomed too. Why? The answer is simple: deep down us guys want to have great skin just like our female counterparts.

The problem is we’re either too proud or too lazy to do the research. The same went for me until Lindsay became a beauty editor & Instagram influencer. Almost overnight and for the last 5 years (give or take) I’ve seen hundreds of skin care products come bursting through my door. How perfect! I didn’t have to spend any money, I didn’t have to do any research, and boom—I got to try out all the product I wanted and find what works best for me.

So, it’s only fitting, and I see it as my bro-duty, to share my findings with you. I’ve been trying out products long enough to have narrowed down the best ones which make for the perfect skincare routine. If I find anything better down the road I’ll let you know.


  1. Wash your face with a cleanser.
  2. Apply a serum.
  3. Apply facial cream (or sunscreen on vacation).
  4. Apply an eye cream.

FACE MASK: I do this maybe once every two weeks.
EXFOLIATING FACE WIPES: Good for on-the-go or travel. I use once a week.

Face Wash:
BELIF Creamy Cleansing Foam Moist


Up until five years ago when every quality face wash on the planet began rolling into my apartment I was using Clearasil like almost every other bro out there. I thought Clearasil was doing the trick because I had little to no acne, except for a single “hot spot” right between my eyes near my left eyebrow, where every so often I would get the most annoying pimple. Literally I would pray that this hot spot wouldn’t erupt just prior to a date or any other important event I had going on in life. Clearsil was cheap too—around $7 a tube—which was perfect for my college years when the only money I made went right back to the bar I worked at the next night (shout to Harry’s). I liked the way Clearasil would suds up in my hand, and while it made me feel like I was really getting my face clean, it would dry my skin out like crazy. When I began using higher quality face wash I was able to take care of the drying quickly, but nothing was solving the hot spot issue. Until I found BELIF. That may sound a bit salesy (and this post is not sponsored) but it’s true – this has been the THE only face wash that 1) lathers up the way I like 2) doesn’t over dry my skin and 3) rid my life completely of the hot spot plague. I’ve tried other face washes over the years, mostly on business trips since BELIF does not make travel size, but nothing, I mean nothing, has ever come close.

Honorable mention: Kiehl’s Ultra Facial Cleanser $20

Eye Cream:
It Cosmetics Confidence in an Eye Cream


We’re guys and can barely remember to tie our shoes let alone shop for an eye cream. But if you’re like me, you’re getting to the age where you’re beginning to notice your eyes looking like your jeans from high school: baggy.  Lindsay can tell you that after discovering the benefits of a good eye cream, it’s the only product I put up a fight for when she’s giving product out to friends as gifts. Most eye creams come in travel sizes (under 3oz) so luckily I’ve been able to try dozens of different eye creams both at home and on the road. The key to a good eye cream is to find one that is not too thick but not too thin, one that can de-puff your eyes if you didn’t get good sleep the night before, and one that will show you long term transformative results. The long and short is that this eye cream by It Cosmetics hit the nail on the head in each prerequisite. Don’t be put off by the $38 price tag, the product will last a long time and you’ll be really happy with the results.

Honorable mention: Erborian Ginsing Infusion Total Eye $46

MORE: 10 Style Essentials Every Man Needs

Face Cream:
La Prairie Skin Caviar Luxe Cream

BUY NOW $505 (what is he, nuts?!)

If I could afford to bathe in La Prairie Caviar Luxe Creme I would buy the largest tub on the market, fill it to the top, and dive right in. (And if I could afford to do that I’d also be on my yacht in St. Barth’s right now sipping rosé by the jacuzzi.) Anyway, I debated with myself if I was going to suggest this cream because of the price, but at the end of the day if I didn’t I wouldn’t be giving you the best advice. Face cream is another product we see a lot of coming through the door and again I’ve tried out dozens of different options over the years. I find that most face creams are too light weight, absorb into my skin quickly, and have me coming back for more after only a few short hours. The only way to get around this would be to use more cream leaving you with an empty bottle after a relatively short period of time. One thing I love about La Prairie Skin Caviar is that you can apply very little to your face and get that perfect mid-weight feel which will last you throughout the day until you wash up at night. Not to mention the soft creamy texture is great.

Honorable Mention: If you can’t spend the big bucks on a face cream I would suggest FAB Ultra Repair Cream as a great alternative for $32.

Face Mask:
Peter Thomas Roth 24K Gold Mask


Lindsay has forcefully applied many different masks onto my face over the years. I’m sure many of you have seen some of this go down on her Instagram stories. I was never really into most masks because they either solidified onto my face like plaster or were so goopy I couldn’t wait to get the damn thing off my face. The 24K Gold Mask from Peter Thomas Roth is a lot different. I don’t do face masks that often, maybe twice per month when I get back from a work trip, but what I love about this mask is that it feels like I’m applying a lotion to my face, it rinses off easily, and also blends well into my skin so I don’t look like an alien walking around the apartment. More importantly the product delivers on everything it states on the tub in the picture above – I should really be using it more often. Keep the mask on for 10 minutes or so and you’re golden (no pun intended!) Again don’t be concerned with the price, the product lasts so long and works so well it’s totally #worthit.

Honorable Mention: Jaxon Lane Bro Mask, $7 (the least goopy of all masks, fit for a man’s face)

SkinMedica Total Defense + Repair SPF 50


I don’t know about you, but for me at age 33 the term “GTL” (Gym, Tan, Laundry) doesn’t seem to resonate like it used to. Nowadays it’s more like… “L.” So in an effort to avoid looking like an 80 year old man by the time I’m 40, I started using some serious sun protection on my face. SPF 50 may sound like a lot of protection but really you can never have too much. Our sun is getting stronger (and more harmful) each year and if you plan to travel to countries located near the equator where the sun is the strongest, you’re going to need a lot of help to avoid having a “situation.” I’ve found that with this product I’m able to get good color without burning my skin.

Honorable mention: Clarins Sunscreen Multi-Protection Broad Spectrum SPF 50 $43

Exfoliating Pads:
First Aid Beauty Facial Radiance Pads


Sometimes your face needs a bit of extra help getting the crap out. With all the pollution we’re pumping into our atmosphere these days, an exfoliant is a must-have in the skincare routine. I use one facial pad on my face and neck every week, focusing particular attention to my forehead, sides of my nose, and I’ll even hit behind and around my ears. It’s like mom always said: “Don’t forget to clean behind your ears!!” These pads are alcohol-free and won’t irritate your skin, just be careful not to rub too hard on the face or for too long. Wait about 5 minutes until your face drys then apply the face cream I told you to buy.

Anti-Aging Product:
Kiehl’s Powerful-Strength Line-Reducing Concentrate

kiehls line reducing concentrate


Unless you’re getting Brotox, you’re sure to find a few (if not more) lines on your face. Most of us have them on our forehead and some of us have them (or will eventually have them) on the outer edges of our eyes (aka crow’s feet). And they only get worse as we get older. The idea here (and for most skin care products) is to reverse the signs of aging as much as possible now, before it’s too late. This Line-Reducing Concentrate from Kiehl’s is formulated to reduce the appearance of lines and wrinkles and improve skin firmness so that you can delay the inevitable for as long as possible. When applying the product, Lindsay always tells me to use a patting motion rather than a rubbing or swiping motion.



1 Comment

  1. December 9, 2019 / 3:17 pm

    Thanks very much for always putting so much helpful information into your blog posts!
    I am learning so much reading them!

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