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12 Best Drugstore Brow Gels to Add to Your Makeup Routine

best drugstore brow gels

When it comes to makeup, I truly believe there’s a time and a place for everything. From an easy-to-put-together everyday look to soft glam makeup, I feel like I have tried it all. However, regardless of the occasion I’m getting ready for, there are a few makeup bag staples that I would consider “must-wears.”

On that list? Some type of tinted moisturizer or foundation (for a dewy and fresh complexion), a good mascara (that doesn’t get clumpy), and an eyebrow gel (that actually holds your brow hairs up.)

Brow gels might seem like a product you can skip in your makeup routine, but they really do work wonders on sparse areas, filling them in and framing your face in the process.

They honestly just leave you with a more polished look, and I personally feel so much more put together when my brows are in place. Plus, the messy brow look is undeniably in these days.

Whether you’re new to using a brow gel or you simply want to swap your expensive product out for something more affordable, it can be overwhelming to sort through all the options.

There are soooo many brow gels that have basically the same labeling and claim to do the same thing, making it hard to narrow your choices down and pick the right one for your brows. Not to mention there are clear gels and tinted options (don’t even get me started on finding the best color match.)

To help you find your perfect product, I did lots of research and created this list of the best drugstore brow gels. I’ve included options that are best for hold, best for a laminated look, best for blondes, and more. Add one of these picks to your lineup for a well-groomed, fluffy brow look!

12 Best Drugstore Brow Gels

Best Brow Gel for Hold

One obvious reason for using a brow gel is for the hold it provides. Even if you have thick brows, these three options will actually help them stay in place.

Maybelline Brow Fast Sculpt Gel

There’s no denying that Maybelline is one of the best drugstore beauty brands. They’ve been around forever and have an extensive line of makeup for just about every need.

One of their best products happens to be this brow gel, which is known for its long-lasting formula that keeps hair firmly in place. Just a little bit goes a long way with this gel, which makes it quick to use and easy to apply.

I also love that it’s available in this mini size, making it ideal to tote along in your purse, work bag, or while you’re traveling.

Maybelline Brow Fast Sculpt Gel | Best Drugstore Brow Gels

NYX Brow Glue

One of the most highly coveted brow gels on the market is Anastasia Brow Freeze. The downside? It comes with a nearly $30 price point and isn’t available at drugstores.

If you love that specific product but want a more affordable option, this Brow Glue from NYX is the next best thing.

It claims to provide 16 hours of “extreme hold” and I’m happy to report that when put to the test, it passed. It really does keep your little brow hairs in place, even if you’re running around town all day. Another perk? It’s flake free, so you don’t have to worry about getting any product on your face as you’re wearing it.

NYX Brow Glue | Best Drugstore Brow Gels

E.l.f. Clear Brow Gel

If you’re looking for the most affordable brow gel option, this is it. At just $3(!!) a tube, you really can’t find anything more budget-friendly that actually works.

This clear gel comes in a dual-sided tube, which features two different brush styles to help you define and separate your brows perfectly. You can also use this product to coat your eyelashes before adding mascara—it will leave them with a glossier look.

Both ends of the brush are infused with a long-lasting conditioner.

Elf Clear Brow Gel

Best Brow Gel for a Laminated Look

Going for a laminated brow look? These three options are standouts in that category. Bonus: They’re all under $10 and can be found at your local drugstore or on Amazon.

Covergirl Clean Fresh Brow

Covergirl is another go-to drugstore brand, and this Clean Fresh Brow Gel doesn’t disappoint.

One of my biggest gripes with brow gels is that many of them leave you with a crunchy or sticky feel. If you’ve tried a variety of brow products then you likely know the exact feeling I’m talking about—and it’s definitely not pleasant.

This option is super lightweight and has a flexible hold so you can really shape your brows however you want to (without a hard feel.) This makes it easy to achieve that laminated look.

The small brush allows you to really fine tune things and be precise about which little hairs you want where. If you’re detail oriented and love the fresh out of the spa brow look, this option is for you.

Covergirl Clean Fresh Brow Gel

L’Oreal Brow Stylist Plumper

Achieving an even texture when filling in your brows with gel is no easy feat. Luckily, the small spoolie on this brow plumper lets you really get in there and move every little hair right where you want it.

Apply it in short, upward strokes to get the laminated vibe you’re going for. Reviewers note that it doesn’t budge throughout the day—a must in my book.

L'Oreal Brow Stylist Plumper

Billion Dollar Beauty Brow Gel

To be totally transparent, I’m not that familiar with this makeup brand. With that being said, the price point and reviews on this gel landed it a spot on my list.

It’s suitable to wear over other brow products or on bare brows and is known to be flake-free and buildable. Here are some other glowing words about it:

“This is by far the best eyebrow gel I have had. I have tried the Anastasia Beverly Hills Brow Gel and this one is a million times better. It sets your eyebrows without them getting hard and crusty. It is very cheap and works better than the ones that are $30 to $40.”

“Looks great and doesn’t feel too stiff or crusty on my brows. I can’t even feel it’s there during the day but it keeps my brows in check. Easy to apply and good quality for price.”

Billion Dollar Beauty Brow Gel

Best Brow Gel for Bushy Brows

If you’re wanting to rock some bushy brows, all the more power to you. Like I mentioned at the beginning of this post, the messy/fluffy brow vibe is totally trending at the moment. These finds will help you nail the look.

Revlon Brow Fiber Filler

This ColorStay brow gel is actually known for its ability to tint little hairs with ease, but it’s also available in a clear formula for those who want to keep their brows their natural shade.

Why is it a particularly good option for achieving bushy brows? The brand notes that it’s made with brow-building fibers that “latch onto hairs, holding them in place while adding fullness and definition to create the perfect eyebrows.”

It’s also water-proof and smudge-proof, making it a go-to for those who are active or for those who are dealing with unsavory weather.

Revlon Brow Fiber Filler | Best Drugstore Brow Gels

Covergirl Easy Breezy Brow Gel

For major volume (aka the bushy look) try this Covergirl option out. I like that it’s infused with argan oil and biotin, meaning it’s providing some nourishing benefits while you go about your day.

It comes in clear and three tinted shades, and again, the tiny spoolie makes it possible to get really precise with your brow placement.

Reviewers mention that it can help even the most sparse brows look more full and healthy.

Covergirl Easy Breezy Brow Gel

NYX Control Freak Brow Gel

Another NYX find that’s worth a spot on this list? The Control Freak Brow Gel. It boasts a non-stick formula, a somewhat long spoolie, and over 40,000 reviews on Amazon. I’ll let these reviews speak for themselves.

This brow gel is one of those finds that seemingly does it all. Buyers have mentioned that it’s both a champ at taming bushy brows as well as creating a bushy look. This might seem weird, but the formula really allows you to style your brows exactly how you want (without getting crunchy.)

If you’re striving for a bushy look but still want your brows to look natural, this is a no-brainer.

NYX Control Freak Brow Gel | Best Drugstore Brow Gels

Best Drugstore Tinted Brow Gel

When a clear brow gel just isn’t cutting it, try something with some tint. Having a tinted brow gel in your lineup is great because it can save you a step in your makeup routine (no need to fill your brows in beforehand.) Here are a couple of the best options you can score at a drugstore…

Maybelline Tattoo Studio Brow Styling Gel

If you’re overwhelmed by the transparent brow gel options, the tinted varieties are even more time consuming to sort through.

This product comes in six shade options, all which are super pigmented so that a little bit goes a long way. It offers up to 36 hours of color while leaving you with a slightly laminated look.

Maybelline Tattoo Studio Brow Styling Gel

Rimmel Brow This Way Gel

While this gel doesn’t come in quite as many color options (just brown and blonde), it does a stellar job at tinting every last hair.

People love it because it glides on really smoothly, is easy to build, and it feels lightweight. It’s ideal to use if you want a subtle pop of color that doesn’t stick out but rather that complements your natural look.

rimmel brow this way gel | Best Drugstore Brow Gels

Best Brow Gel for Blondes

Many tinted brow gels come in a variety of shades, but this specific pick is particularly loved by lighter hair gals.

NYX Tinted Eyebrow Mascara

Having naturally blonde hair is truly a gift but having ultra light brows? Not so much.

If you want to give your brows a dose of color that doesn’t look too forced/harsh, try this tinted eyebrow mascara. It’s made with a creamy and weightless formula that was specifically designed for blondes, offering just the right amount of tint to highlight your features.

Have darker hair? There are three other shades to choose from.

NYX tinted eyebrow mascara

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