Ilia Foundation Review: Is This Cult-Favorite Product Worth the Hype?

When it comes to beauty, there’s no doubt that I love to test out new products (it is my job after all.) However, I’m definitely more eager about trying products from brands that I’m somewhat familiar with. After seeing so many positive reviews and a lot of talk on social media, I couldn’t help but be intrigued by Ilia Foundation.

After testing so many makeup products over the years, I definitely have had a lot of experience with different types of foundation. I rely on it to help me look more awake (night owl over here) and leave my skin with a dewy, healthy look. But in my quest to find the right foundation, I learned that not all of them should be treated equally. Not even close

When shopping for a foundation, it’s important to choose a product that perfectly matches your skin tone. The right foundation can cover up hyperpigmentation and dark spots, and can make you feel more put-together and confident. So as I continued to come across recommendations for all things Ilia Beauty, I couldn’t help but wonder: could their foundation really be as great as it appears? 

Thousands of women swear by it, so I just had to find out for myself. I’m dedicating this post to give you a deep dive the cult-favorite Ilia Foundation, along with everything you need to know about it.

For this review, I’m focusing specifically on Ilia Beauty’s True Skin Serum Foundation. For the record, I’ve tried the Ilia Super Serum Skin Tint SPF 40 (check out my review of it here) and in my opinion, it acts more like a tinted moisturizer with sun protection than a true foundation. 

The True Skin Serum Foundation is a clean beauty product, meaning it’s vegan and cruelty-free. It might not be the best foundation for someone with dry skin, but it usually works great for oily, combo, and normal skin types.

Also, because it’s formulated to work on a variety of skin types, it’s been mentioned among the best makeup for older women.

This foundation is already incredibly popular, especially among beauty influencers, and it continues to increase in popularity. With that in mind, let’s take a closer look at whether Ilia True Skin Serum Foundation is worth the hype.

Ilia Foundation Review

Ilia True Skin Serum Foundation contains powerful skincare ingredients including Niacinamide, Allantoin, and aloe. Niacinamide is great for smoothing and refining uneven skin tones and textures. Allantoin promotes healthy skin and helps diminish the appearance of redness and irritation. Lastly, aloe is great for calming, hydrating, and nourishing your skin—so all three of these powerhouse ingredients offer up major benefits.

To apply the True Skin Serum Foundation, you can use your fingers, a makeup sponge, or a foundation brush. In my experience, you’ll get the most natural finish by applying the product with your fingers or a damp beauty blender

I break down the application process further down in this post, but ultimately it’s up to you to decide how you want to apply this foundation. With that being said, I can appreciate a product that’s versatile enough to give you the option to choose how you want to apply it.

Ilia True Skin Serum Foundation is a silky-smooth, breathable foundation available in 30(!!) different shades. It’s formulated to melt into your skin for seamless, buildable coverage. And with ingredients like Niacinamide and Allantoin, it visibly improves the look of your skin over time. 

YES! Like I mentioned above, I’ve tried my fair share of foundations. I’ve even reviewed high-end products like Giorgio Armani Luminous Silk Foundation (review here). I can say with confidence that Ilia Foundation is good quality and great for different skin types. I also appreciate that it comes in so many shades.

If you’re looking for a medium-coverage foundation, I definitely recommend you try Ilia True Skin Serum Foundation.

How to Apply Ilia Serum Foundation
Photo: @iliabeauty

To ensure this foundation lasts as long as possible, Ilia Beauty recommends that you prep your skin with a few drops of True Skin Radiant Priming Serum. Give the serum at least 60 seconds to sink into your skin before applying the foundation.

Next, shake the foundation bottle well to ensure that the formula is well-blended. Then, uncap and dispense one to two pumps into the palm of your hand. 

Begin blending the foundation into your skin, using your fingers, a beauty blender, or a foundation brush. This product offers buildable coverage, so I recommend starting with a small amount of foundation. Then, you can apply another thin layer wherever you need more coverage.

To finish, gently press your palms against your skin to encourage the foundation to melt into your skin. This ensures the natural finish that so many people love about this product. 

Ilia Skin Tint Foundation shades
Photo: @iliabeauty

While Ilia True Skin Serum Foundation is a medium coverage foundation, Ilia Super Serum Skin Tint Foundation offers light coverage. 

While both products have the benefit of acting like a foundation and serum in a single product, there are a few additional, noteworthy differences between the two products.

For one, the Skin Tint SPF 40 offers the added benefit of sun protection. As for the finish, the Skin Tint Foundation offers a more radiant finish, while the True Skin Serum Foundation will produce a more natural-looking finish.

Additionally, if you prefer a water-based product, I would go with the Skin Tint, as it’s oil-free. But it’s worth noting that the True Skin Serum Foundation isn’t super oily either, so it’s okay to use on oily skin.

The final difference I want to point out is the ingredients: True Skin Serum Foundation is made with Niacinamide, Allantoin, and aloe. The Skin Tint Foundation is made with plant-based Squalane, Niacinamide, and Hyaluronic Acid.

If you’re trying to decide between the two products, I would recommend going with whichever one suits your needs. Both promote healthy, clean skin and work well with sensitive and acne-prone complexions. But, as I mentioned above, the True Skin Serum Foundation offers more coverage. 

Ilia True Skin Serum Foundation is a great medium-coverage foundation for almost all skin types.

Medium coverage? Check. Natural finish? Check. Easy application? Check. Clean, vegan, and cruelty-free? Check!

Ilia True Skin Serum Foundation checks all the boxes. It’s definitely worth trying if you’re looking for a new foundation to give you a flawless, glowy look.

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