Ilia Limitless Lash Mascara Review: Is This Cult-Favorite Mascara Worth the Hype?

Finding a good mascara that you can rely on is no easy task. I have tested soooo many mascaras in recent years that I truly know the struggle of finding the perfect match. To put it simply, it’s a journey.

Let’s start with the obvious: There are so many options out there that it can be overwhelming to even pick one. Plus, they all pretty much look the same from the outside, so it’s kind of like you’re blindly guessing which one will work for you.

The second reason finding a quality mascara is difficult is because a lot of them just don’t live up to the hype. I’m always so irritated when I purchase a new mascara that people rave about only to find that it leaves my lashes looking clunky, or that I have to apply 10 layers to get the look I want.

However, through lots of trial and error, I have come across a handful of mascaras that really work wonders. Here, I’m sharing my honest review on the Ilia Limitless Lash Mascara, which is a relatively new option that’s coveted by many.

I put this Ilia Mascara to the test so I could offer a well-rounded and thorough review (you know, for the sake of beauty research.) I hope this helps you decide whether or not it’s the right fit for your lashes!

Ilia Limitless Lash Mascara Review

I sometimes feel like you can tell whether or not a mascara is going to be good based off of the wand alone. And let me tell you, the first time I used the Ilia Limitless Lash mascara, I picked up on good vibes.

In my opinion, the dual sided brush is just the right size — not too thin and not too clunky. Having the right type of wand can truly make or break the application process, so this is a big factor. Here’s what else stood out to me:


It might seem like all mascaras apply the same way, but anyone who has been through several different tubes knows that’s just not the case. Some mascaras require you to apply tons of layers to make a big impact while others are super concentrated and only call for a couple of sweeps.

Plus, there are a handful of mascaras that come with primers that need to be applied first. I love that the way to apply this Ilia Mascara is straightforward and just one step.

I have personally found that it glides onto my lashes seamlessly and smoothly. I also think the wand works well to lengthen and separate lashes as you’re applying it.

Also, you don’t have to go over your lashes too many times to see a noticeable difference in shade, length, and volume — just a couple swipes will do.


I have already done a ton of research on the best mascaras for volume, and I should really add this one to my list of approved options.

My natural lashes are unfortunately very straight, which means that I always look for a mascara that can lift, curl, and add some volume. I’m pleased to share that the Ilia Mascara achieves all three of those “musts.”

I will admit that using an eyelash curler is the best option if you’re looking to achieve volume that lasts all day, but I find that the combo of a curler and the Ilia Mascara is pretty fool-proof.


If you’re looking for some serious length, then Ilia is a good option for you. It’s made with a super buildable formula so you can lengthen your lashes to your liking.

I also appreciate that while it offers a good amount of length and volume, it doesn’t leave your lashes looking clumpy. I’m someone who admittedly loves to slather on a few layers of mascara, but I never want the result to look clunky or weighed down — Ilia passes the test on both fronts.

Wear Test

I’d consider this the perfect everyday mascara because once you apply it, it doesn’t budge. While it’s not waterproof, it does hold up well throughout the day and looks just as good in the evening as it does when you apply it in the morning.


The price of mascara varies vastly depending on the brand, but overall, I feel like the Ilia Limitless Lash Mascara is set at an attainable price point.

It falls somewhat in the middle of the scale when you consider its competitors, and I happen to think that it’s totally worth the $28 price tag.

 Is Ilia Mascara Good?

Overall, this Ilia Mascara has been a good go-to and I’d recommend it to anyone who is interested in switching up their everyday makeup routine. It’s consistently good and always coats my lashes evenly with just the right pigment.

Also, if you’re someone who likes to layer multiple mascaras, this is a good option because it really doesn’t get clunky. This alone is a major win in my book.

Other perks to using the Ilia Limitless Lash Mascara include that it’s known to be a cleaner brand and it’s cruelty-free.

The one beauty product (other than foundation) that I’m the most picky about is definitely mascara, so my seal of approval on this one is a *big* deal.

How to Use Ilia Limitless Lash Mascara

I know that the way to apply mascara might seem wildly obvious, but I’ve found these tips to be helpful along the way.

How to Apply Ilia Mascara

Before applying any type of mascara, you’ll want to make sure you start with clean skin.

Next, glide the shorter side of the dual-sided wand through your lashes to lift and define each strand. Then, turn the wand over to the longer, comb-like side to lengthen and separate each lash.

You can apply more coats for a bolder, lengthier look, and for extra lift and curl, use an eyelash curler before applying.

How to Minimize Clumping

Many of us are guilty of getting a bit carried away when applying mascara, which can ultimately lead to a clumpy look. To avoid this, be sure that the wand doesn’t have too much product on it. If it does, gently wipe some off inside of the tube.

Mascaras can also get clumpy when they start to dry out, so be sure to always twist the tube tightly after each use.

How to Make Your Mascara Last Longer

I have been surprisingly pleased by how long one tube of the Ilia Mascara lasts, but if you’re finding that you need to restock often, it might be due to your application process.

Rather than using a pumping motion to cover your mascara wand in product, gently twist the wand around the tube (this is an especially good technique when working with mascara wands with longer bristles.)

By twisting, you’ll avoid pumping excess air into the tube, which can dry your mascara out cause it to not last as long.

Where to Buy Ilia Mascara

I know firsthand how important it is that a beauty product is widely available. Whether you’re on the road or you realize last minute that you’re out of something, having a variety of stores that you can head to is a game changer.

Luckily, the Ilia Limitless Lash Mascara is available at several major retailers, including:

Also, it’s worth noting that you can order a mini version of Ilia Limitless Lash Mascara if you want to test it without committing to a full-sized tube. This is a really great option if you’re still on the fence (or if you need a good go-to mascara when traveling.)

Have you tried this mascara yet? If you’re curious about other Ilia products, check out my review of the Ilia Skin Tint.

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