How sick are we of talking about this? I know, I know. As always, I’m going to serve it to you straight, because “Influencer Transparency” is my thing.
The truth is, for a lot of bloggers, the Nordstrom Anniversary Sale generates an INSANE amount of affiliate revenue—like, I wouldn’t be surprised if big fashion bloggers make a quarter of their entire annual income over the course of two weeks. (Affiliate revenue is the commission on the sales influencers make when you click our link and buy something.)
As you know, I’m fairly new to the “influencing” world. I was still working at Town & Country at this time last year—so I honestly have no clue what the exact earning potential is from posting about the sale. But based on the way bloggers are acting, I’d say it is A LOT. If I had to guess? Easily in the five figure range for macro-influencers.
And while I totally respect the hustle, I find the whole thing to be very overwhelming—plus, maybe it’s just me, but I feel like some people come off a little too aggressively salesy for my taste. Pushy salespeople are not my vibe. Like, I will literally walk around Bloomingdales with headphones on so that I can shop in peace and not get accosted by Sharon in the lingerie department.
That being said, I do think it’s an opportunity to get a good deal on stuff you’d be buying anyway. I bought a few things (listed below) but I’m keeping my recommendations VERY minimal because, quite frankly, I couldn’t be bothered to scroll through 150 cashmere sweaters on the Nordstrom website. Snooze. That’s probably why I’m not a fashion blogger.
My list is mostly beauty, plus PJs, candles, and Spanx. Practical purchases, you know? If you end up buying anything from these links I’ll make a commission on the purchase, but if you’re like me, you’ll probably return it a week later after changing your mind (lol) in which case the commission goes away. So, like, YOU DO YOU BOO.
FYI you can click the “+” sign to shop the product.